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Marketing Strategist

Company: Ameritas
Location: Lincoln
Posted on: October 11, 2021

Job Description:

At Ameritas, our mission is Fulfilling Life. We do that in many ways, but especially by helping people invest in themselves by offering trusted financial products and advice. Because we believe everyone should be happy, healthy and financially secure, we work hard to provide trusted financial products and valued guidance, including individual life and disability insurance, employee benefits, retirement planning, investments, and wealth management services.

The Marketing Strategist is responsible for developing a deep understanding of the channel they support, including products, customers and processes, as necessary. Duties include planning and promotion for that channel, with an objective of influencing customer buying behaviors. The position will manage resources and opportunities available within the wider context of the marketplace and leverage them to the organization's best advantage.

What you do

* Applies a customer-centric lens to every project and advocates the "customer" view. * Actively works with business partners to understand current and future business needs within assigned segment and to drive the development of multi-channel marketing strategies to meet those needs * Develop close working relationships with senior level management and subject matter experts (SMEs) to ensure success of marketing strategies. * Lead the development of integrated marketing strategies and initiatives in all forms to drive new sales and retain current customers, leveraging market data supplied by market research and competitive intelligence. * Monitor and report on metrics and success of strategies. * Lead the production, coordination and distribution of various internal and external integrated marketing strategies for new and existing business, using Corporate brand standards. * Lead marketing communications support to field sales associates and alternate sales distributions.

What you bring

* Bachelor's Degree or equivalent experience required * 2-4 years related experience required

What we offer

* Our company motto is “Fulfilling Life” and we take that job seriously, with a heavy commitment to volunteering and community support, employee well-being, and providing quality products and services that help our customers create a brighter future. * Being a mutual-based organization, the return on our investment goes back into the company, to benefit our members/customers. * We’re committed to professional development, opportunity, inclusion and diversity. Team building and collaboration are also priorities. * A total rewards package with all the comprehensive health and welfare benefits you’d expect, including competitive pay and incentives, 401(k), flexible work schedules and time off to care for yourself and others. * Additional popular benefits, including tuition reimbursement, and student loan repayment, an incentivized well-being program, adoption assistance, paid time off for volunteering, training and career development opportunities.

An Equal Opportunity Employer

Ameritas has a reputation as a company that cares, and because everyone should feel safe bringing their authentic, whole self to work, we’re committed to an inclusive culture and diverse workplace, enriched by our individual differences. We are an Equal Opportunity/Affirmative Action Employer that hires based on qualifications, positive attitude and exemplary work ethic, regardless of sex, race, color, national origin, religion, age, disability, veteran status, genetic information, marital status, sexual orientation, gender identity or any other characteristic protected by law.

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled

Keywords: Ameritas, Lincoln , Marketing Strategist, Other , Lincoln, Nebraska

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