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Director, Global Integrated Campaigns and Demand

Company: Oracle
Location: Lincoln
Posted on: June 24, 2022

Job Description:

Location field must contain 'city, state' or a zip code to perform a radius search (e.g., Denver, CO or 46122 ). City and state must be separated by a comma followed by a space (e.g., Houston, TX ) Oracle Director, Global Integrated Campaigns and Demand Lincoln , Nebraska Apply Now The Oracle Communications Marketing team is looking for a hardworking, creative, and results-driven integrated campaigns and demand professional to lead us in our communications marketing efforts! The Director, Demand and Integrated Marketing is an integral role, working across multiple groups (e.g., Sales, Product Marketing, Field Marketing, Marketing Communications, Advertising) to build and execute campaign content and digital strategies across all stages of the sales cycle. The ideal candidate is passionate about B2B technology, thrives in a collaborative sales environment and has 10-12 years' experience building global marketing/demand gen programs that successfully drive sales pipeline.QualificationsLead the development of global integrated marketing strategies and campaigns based on both buyer and business needs in conjunction with marketing communications, product marketing, field marketing and sales leadership. Oversee digital campaign budget, execution and channel selection.Extensive experience in the spearheading of campaigns and execution of programmatic social media marketing, SEM, digital sponsorships, nurture, email marketing to support Sales pipeline growth, especially for our enterprise communications/UCaaS/CaaS market segment.Inform content development strategies using marketing automation to support demand generation and awareness efforts and partner with other departments (e.g. Content Marketing, Product Marketing, Industry Strategy) on content creation efforts.Analyze past marketing effectiveness data to derive insights and drive optimization to channel and campaign performanceWork closely with product marketing and sales to refine audience segmentation and targeting practices; drive testing strategies for continuous improvementIn close partnership with content and web teams, ensure the website is an optimized resource for customers/prospects as well as a robust tool for demand generationPartner with peers across the horizontal pillars to align marketing efforts into the Communications industry.If you are a Colorado resident, PleaseContact us or Email us at to receive compensation and benefits information for this role. Please include this Job ID: 152335 in the subject line of the email.ResponsibilitiesPreferred Experience:Bachelors required (Marketing, Communication, or Liberal Arts).Minimum of 10 years of B2B marketing experience, prefer 5-8 years' experience in SaaS/Software industry and minimum 3 years in IT.Experience planning and carrying out integrated marketing programs from inception through completion and measurement of success.Experience in collaborating and forming relationships with Sale Leadership, planning against B2B buying cycles, and executing demand generation tactics.Excellent verbal and written communication skills, with the ability to present complex ideas and influence executive leadership (portfolio/samples of writing required).Self-motivated, upbeat doer with high expectations of themselves and those around them with the humility to strive to always be better.Bombora, Display and Video 360, Google Ads, Conversica, and marketing automation systems experience.Outstanding organizational skills - ability to establish new processes and streamline current processes.Ability to influence, lead and mentor cross functional teams and champion new concepts and ideas.Ability to Travel 20%.About UsDiversity and Inclusion:An Oracle career can span industries, roles, Countries and cultures, giving you the opportunity to flourish in new roles and innovate, while blending work life in. Oracle has thrived through 40+ years of change by innovating and operating with integrity while delivering for the top companies in almost every industry.In order to nurture the talent that makes this happen, we are committed to an inclusive culture that celebrates and values diverse insights and perspectives, a workforce that inspires thought leadership and innovation.Oracle offers a highly competitive suite of Employee Benefits designed on the principles of parity, consistency, and affordability. The overall package includes certain core elements such as Medical, Life Insurance, access to Retirement Planning, and much more. We also encourage our employees to engage in the culture of giving back to the communities where we live and do business.At Oracle, we believe that innovation starts with diversity and inclusion and to create the future we need talent from various backgrounds, perspectives, and abilities. We ensure that individuals with disabilities are provided reasonable accommodation to successfully participate in the job application, interview process, and in potential roles. to perform crucial job functions.That's why we're committed to creating a workforce where all individuals can do their best work. It's when everyone's voice is heard and valued that we're inspired to go beyond what's been done before.Disclaimer:Oracle is an Equal Employment Opportunity Employer * . All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans' status, or any other characteristic protected by law. Oracle will consider for employment qualified applicants with arrest and conviction records pursuant to applicable law.* Which includes being a United States Affirmative Action Employer

Keywords: Oracle, Lincoln , Director, Global Integrated Campaigns and Demand, Executive , Lincoln, Nebraska

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