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Director of Marketing

Company: Paradigm Oral Health
Location: Lincoln
Posted on: June 24, 2022

Job Description:

Role and Responsibilities Creating and managing relevant and unique referent events along with marketing campaigns and collateral, designed for both existing referral sources and new referents will be essential as the company grows and expands throughout the country. Additionally, the patient experience is a critical focal point in the company's culture, and the Director of Marketing must share that value. Important to the long-term success of Paradigm Oral Health, the Director of Marketing must have a passion for driving revenue through new referent acquisition and retention.

  • The Director of Marketing will plan and manage all events for referral sources, included but not limited to continued education and referent appreciation events. Specifically, this individual will:
  • Manage, coordinate and oversee all referral source events (working in conjunction with the local community liaisons)
  • Research and select appropriate venues for referent events
  • Craft compelling messages across marketing channels
  • Prepare content for publication of marketing materials and oversee and manage distribution
  • Ensure all marketing campaigns, collateral, etc., are always in a manner consistent with the Company's compliance plan and all applicable laws and regulations
  • Lead marketing activities for the integration of acquired businesses and opening of de novo locations
  • Ensure all marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources
  • Lead the social media/digital strategy for the company including website design and continued maintenance
  • Be a "brand champion" - ensure all marketing, advertising, promotions are "on brand"
  • Constantly assess the success of all marketing initiatives
  • Qualifications and Education Requirements
    • Bachelor's Degree in Marketing or related field
    • Experience working in a fast-paced, high growth multi-site healthcare services company
    • A minimum of 10 years' experience in marketing and event planning
    • Demonstrated knowledge of best marketing practices, processes, and creative design and messaging necessary to drive new referent relationships, and foster existing referent relationships, in a retail-oriented, multi-site healthcare services environment Preferred Skills
      • 10+ years' experience in Health Care / Health Care Services Marketing
      • Extensive event planning, coordination and oversight
      • Strong project development skills
      • Excellent communication and organizational skills
      • Familiarity with strategic marketing campaigns utilizing multi-media channels
      • Proven success with brand building/brand management
      • Critical Competencies for Success
      • Collaborative Style
      • The Director of Marketing will work with the team providing support and resources where needed. This individual must be able to work effectively with all areas of the organization in a manner that builds trust and respect
      • Personal Leadership and Influencing Skills
      • Achieves organizational focus on key priorities, communicates effectively with team members/colleagues, and delegates effectively
      • Able to convey complex concepts and strategies, orally and in writing; effective conducting meetings and making presentations
        • Core Benefits & Wellness
        • Medical (including Virtual Care), Dental, and Vision CoverageEmployee Assistance Program (EAP)Uniforms/Scrubs providedFinancial Well-BeingCompetitive pay, Bonus potential, and annual merit reviews401(k) Plan w/Company MatchHealth Savings Account (HSA) with HDHP health plans Life InsuranceBasic and Supplemental Life InsuranceSpouse and Child Life Insurance Time Off, Disability And Leave Of AbsencePaid Vacation (Starting at 2 weeks) and 6 Annual Paid HolidaysEmployer Sponsored Short Term DisabilityLong Term Disability Plan PI182057340

Keywords: Paradigm Oral Health, Lincoln , Director of Marketing, Executive , Lincoln, Nebraska

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