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AVP Marketing Strategy, Growth Products (United States)

Company: Cornerstone OnDemand
Location: Lincoln
Posted on: August 17, 2019

Job Description:

This role is primarily focused on developing effective marketing strategies for high growth products at CSOD. This includes market research, competitive analysis, and recommendations for potential acquisition targets. It also includes go to market pricing/packaging, sales team enablement, market positioning/messaging and evangelism (presentations and events). Primary Responsibilities and Objectives Lead and support the growth marketing team and manage the development and execution of a fully integrated, multi-channelgo to marketplan to drive growth product revenue (content anytime and recruiting). Areas of responsibility include: - Growth Product Strategy: Determine specific marketing goals that align with overall company direction and metrics and develop strategy to meet identified goals. - Team Leadership: Lead a small team of highly skilled team members to build out and grow the business. - Customer insights: Develop relationships with customers and understand the customer journey to gain insight into the drivers that make these growth products compelling. Utilize key findings to set messaging and value proposition. - Sales alignment & revenue impact: Work with sales leadership to develop compellinggo to marketstrategies to meet revenue goals. - Generate innovative ideas to promote growth product(s) brand through messaging that resonates. - Develop and maintain sales and marketing campaigns that will increase MQL's and sales revenue. - Digital strategies to increase web traffic and top of funnel leads - Customer stories and advocates to reinforce differentiated value proposition. - Events and promotional activities that drive these products and our leadership position. - Track and measure marketing outcomes including marketing activities, response, leads, sales, retention and ROI. - Brand: Ensure global brand alignment to increase brand awareness and agency. - Evangelism: Write, speak and promote these products to buyers and influencers. Qualifications, experience and skills - BA/BS Degree, MBA desired - Minimum 10 years marketing experience in cloud-based software, HR/Talent management domain experience desired - Superior leadership skills, ability to work and lead in an unstructured environment - Direct Sales/Alliances/Partnership development experience - Strong interpersonal skills; ability to influence others without formal authority - Creativity and persuasiveness; excellent written and oral communications skills - Passionate about customers - Collaborative team player - Adaptive, innovative, proactive and able to succeed in a fast-paced, changing, dynamic environment with proven ability to manage multiple projects and priorities. Equal Employment Opportunity has been, and will continue to be, a fundamental commitment at Cornerstone OnDemand. All qualified applicants are given consideration regardless of race, color, gender, age, sexual orientation, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable Federal, State, or Local fair employment laws. If you have a disability or special need that requires accommodation, please contact us at ****************

Keywords: Cornerstone OnDemand, Lincoln , AVP Marketing Strategy, Growth Products (United States), Advertising , Lincoln, Nebraska

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