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Marketing Specialist

Company: Paradigm Oral Health
Location: Lincoln
Posted on: November 25, 2022

Job Description:

Job Summary: Looking for an experienced and ambitious Marketing Specialist that will be responsible for coordinating with other marketing professionals to implement oral surgery practices' brand awareness, innovative campaigns to reach a larger audience, and support in product/service launches. The duties include researching target audiences, recording data from campaign results, organizing marketing initiatives' go to market strategies, and overseeing a practice's social media channels to ensure brand uniformity. Role and Responsibilities:

  • Collaborates with the director of marketing and director of education and referral marketing to implement strategic marketing plans and initiatives
  • Supports director of marketing with market research to initiate marketing plans for all practices
  • Supports all practices in brand updates
  • Works with the marketing and education team to implement all demand generation activities
  • Manages workflow of all branded print materials
  • Working closely with community liaisons to create social media content calendar to increase practice brand awareness and engagement
  • Supports the community liaison team and graphic design team to maintain internal tools, including print library and online catalog, practice SharePoint and intranet site
  • Proactively monitor competitive environment and audience trends to ensure the company brand protects its brand leadership position
  • Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization, and content development.
  • Provides fun and engaging marketing materials for all internal and external marketing initiatives
  • Supports in gathering marketing materials to present marketing initiatives and results to internal stakeholders
  • Supports in increasing practice's Google Reviews through marketing
  • Supports marketing implementation plan that is used during initial implementation for all new practices and team members
  • Seeks to understand and accurately track, measure, and report marketing KPIs including website analytics, "sales" results, campaign results, etc.
  • Responds timely to internal and external stakeholder requests for marketing support Required Skills/Abilities:---
  • Excellent analytical skills
  • Good communication and interpersonal skills---
  • Attention to detail for precise analysis of data---
  • Critical thinking and problem-solving skills
  • Ability to work under pressure and motivation to succeed in a competitive environment
  • Ability to work with teams and collaborate
  • Time management and multitasking skills with the ability to prioritize tasks Education and Experience:
  • Bachelor's Degree in business, marketing, communications, or related field
  • 2 years of experience in marketing or related field PI196932863

Keywords: Paradigm Oral Health, Lincoln , Marketing Specialist, Advertising , Lincoln, Nebraska

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