Marketing Director

Company: Generation V
Location: Lincoln
Posted on: August 7, 2022

Job Description:

MARKETING DIRECTOR
Looking for somewhere that you can make a difference in a fun, fast-paced environment? Look no further. -Generation V, one of Nebraska's fastest-growing retailers, is looking for a go-getter to join our team. Our mission is to make lives better by providing thousands of ex-smokers a healthier alternative to smoking as well as providing cannabis and kratom products to get guests back to living the life they want to live. We operate 19 upscale vape stores and 4 dispensaries across Nebraska, Iowa, and South Dakota, with plans to expand our reach even further. - -

• Generation V is a small, family-owned, and operated business headquartered in charming Lincoln, Nebraska
• We have a retail presence in 13 communities throughout Nebraska, Iowa, and South Dakota
• We operate two well-known brands: Generation V and Grateful Green
• With guests and retail partners across the globe, our reach is vast
• We are growing - fast!
• We only hire like-minded, enthusiastic people who share our passion for making lives better -Generation V is consistently recognized as the best vape shop and holistic health shop in the areas we serve, winning first place in Lincoln's Choice Awards as well as Best of Omaha and Omaha's Choice Awards four years in a row!
  Job DescriptionWe need a full-time Marketing Director who can hit the ground running. This position is responsible for championing our brand identity and driving marketing strategy. As the Marketing Director, you will report directly to the CEO and be a part of our executive team collaborating on strategic planning and expansion efforts.
  Are you the right fit for Gen V?
  • Positive, "can-do" attitude. Embracing the Gen V culture is "numero uno"
  • Leads through service to others, fostering engagement and motivation
  • Looks forward to conquering any obstacle
  • Enjoys digging into data to understand consumer behavior and traffic patterns
  • Has a decisive, take-charge mentality
  • Sees the big picture and thinks strategically
  • Loves collaborating with others and being part of a team
  • Eager to contribute ideas and opinions on how we can improve
  • Has a sense of urgency and thrives in a fast-paced environment
  • Put our guests first - every day in every way!
    Responsibilities
    • Lead marketing strategy and comprehensive marketing plans across all consumer touchpoints including radio, OOH, print, digital, in-store, social media, email, text, web, and professional outreach
    • Lead all brand communications and advertising efforts
    • Lead team, agencies, and cross-functional partners to execute campaigns
    • Serve as brand champion, ensuring brand and image consistency regarding content, messaging, and graphic design throughout all forms of media
    • Conduct consumer and competitive research to uncover insights
    • Identify and analyze consumer insights, competitive intel, and industry trends, turning them into actionable plans
    • Develop and manage the overall annual marketing budget
    • Evaluate and track performance for marketing initiatives and promotions
    • Implement marketing tools and software to improve efficiencies
    • Identify and execute on social media, marketing, and SEO trends
    • Provide leadership, mentorship, coaching, and development for marketing team
    • Collaborate with the executive team on business strategy and decision-making
    • Champion a culture that ensures impeccable guest service and product quality
      Qualifications
      • Bachelor's Degree in Marketing, Communications, or equivalent experience
      • MBA preferred
      • Minimum of 8 years of experience in a leadership position with increasing responsibility
      • Proven track record of excellence
      • Strong interpersonal and leadership skills
      • Knowledge of marketing media and promotional tactics
      • Strong business acumen including strategic and quantitative analysis
      • Excellent computer skills including PowerPoint, Excel, Word, and Outlook
        Compensation and Benefits
        • Competitive salary + bonus incentives
        • Health, dental, and vision benefits
        • Paid Life and AD&D insurance
        • Unlimited vacation
        • Paid sick and maternity/paternity leave
        • Flexible schedule
        • Casual, family-oriented environment
        • Inclusive and progressive mindset
        • All-expense paid anniversary reward vacations
          Ready to join the Gen V family?
          While we sincerely appreciate your interest in working with us, we can only respond to the most qualified candidates.
          Generation V is an Equal Opportunity Employer

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