Social Media Marketing Specialist
Company: Amur Equipment Finance
Location: Lincoln
Posted on: April 8, 2021
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Job Description:
The primary responsibilities of a Social Media Specialist are to
create social media campaigns and the day-to-day management of the
company's social media properties. Your passion for social media as
a communications tool will result in the adoption and
implementation of social media best practices across all social
media channels. The successful candidate will be an excellent
communicator, a versatile creative writer, and a team player. You
will be an active participant in data collection and analyses in
order to consistently improve the company's social media practices
over time. You will be responsible for pushing and pulling content,
as well as identifying influencers in key verticals to help expand
our Amur community. Role and Responsibilities:Social Media
Management-- Develop social media content plans that are consistent
with the company's brand identity.-- Create consistent, meaningful
and engaging content on all social media platforms, including
writing, editing and designing posts, improving impressions,
engagement and followers, and promoting social media campaigns.--
Manage a high volume of daily social media posts-- Develop and
manage social influencer programs and attend social influencer
events.-- Using analytical tools such as Google Analytics,
Hootsuite, and Facebook Insights to monitor and evaluate the
company's social media presence and performance.-- Suggest
recommendations to adjust the social media marketing strategy for
optimal results.-- Stay up to date on best practices and emerging
trends in social media.-- Ability to adapt and embrace channel
diversity.-- Perform other duties when needed.
Reputation Management -- Responsible for online community
management including the brand's reputation.-- Communicate with
social media followers, including responding to customer queries in
a timely manner.
Reporting-- Prepare routine reports to identify engagement and
success across all social media channels.
Departmental Cooperation-- Maintain a positive and professional
attitude to promote a collaborative and enjoyable work
environment.-- Coordinate with Department Leaders, HR, Sales Reps,
Partners and other personnel to effectively utilize all resources
to meet social media goals and needs.
Skills and Abilities-- Self-disciplined and capable of identifying,
managing and completing critical tasks independently, creatively
and always with a sense of urgency.-- Excellent written and verbal
communication skills-- Must have a thorough understanding of social
media management and strategy.-- Multi-tasking and time-management
skills, with the ability to prioritize tasks.-- Timely
decision-making ability.-- Proficient in LinkedIn, Facebook,
Twitter, Instagram, TikTok, SnapChat, YouTube, and other social
media tracking tools.-- Experience with video editing-- Attention
to detail, storytelling skills, and community management.-- Ability
to work in a fast-paced, high-pressure environment.
Education and Training Guidelines-- Bachelor's degree in
journalism, marketing, communications, or related field.-- Prefer
one (1) to (5) year's work experience in social media or marketing
communications role.
Salary based on experience. Complete Benefit Package that is above
the rest.We are an equal employment opportunity employer. All
qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, national origin,
disability status, protected veteran status or any other
characteristic protected by law.
Keywords: Amur Equipment Finance, Lincoln , Social Media Marketing Specialist, Advertising , Lincoln, Nebraska
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